You’ve already paid to attract those clients. When did they last hear from you?
Look at the contacts sitting in your booking software, CRM or email platform. Some asked a question and never booked. Others purchased once and disappeared. Some were excellent repeat clients until the communication stopped.
Those relationships have value, but someone has to remember to continue them.
We build the email systems that keep relevant communication happening long after the first inquiry or appointment.
Why it matters
Your list has names on it. What is the business doing with them?
You worked to earn those contacts, sometimes paying for advertising to acquire them.
Now the list only hears from you when you launch a special, remember to send a newsletter or notice a quiet week.
Consistent communication should have a purpose and a process.
What we build
Inside the Email Marketing build.
Welcome sequence
A short series that introduces new subscribers to you, your philosophy and the right first service.
Post-appointment follow-up
Check-ins, care or next-step instructions and a well-timed invitation to rebook after every appointment or project.
Rebooking and win-back
Reminders when a service is due, and gentle reactivation for clients who have gone quiet.
Campaigns and launches
Emails for new services, seasonal offers, retail and events, planned on a calendar instead of in a rush.
List growth
A reason to subscribe, built into your website and social, so the list keeps growing.
Deliverability and setup
Domain authentication, segmentation and clean lists, so your emails reach the inbox.
The relationship continues long after the first appointment.
Haus of Nectar · Behind the scenesThe process
How it comes together.
Four stages, run inside your 90-day build. You review and approve at every step, and nothing launches until it feels like you.
Map the journey
We map every stage a client moves through, from first visit to loyal regular.
Write
Every sequence written in your voice. Intimate, not icky.
Build and automate
Flows built in your CRM with the right triggers, tags and timing.
Optimize
We review opens, clicks and bookings, then improve what underperforms.
Who it’s for
A fit for established businesses.
Built for established, service-led businesses with proven demand and owners ready to invest in professional implementation, across beauty, wellness, professional services, consulting, creative and other expert-led industries.
- Businesses with an email list or client database they rarely use intentionally
- Companies with leads who inquire but do not buy immediately
- Businesses with repeat, recurring, retainer, membership, package or reactivation opportunities
- Founders launching new offers, services, programs, products or locations
Your audience should not go quiet because you did.
Investment
$2,500–$8,500
What most clients invest in a 90-day Email Marketing build.
Builds start at $2,500. Every one is customized to your business, your goals and what is already in place, so you only pay for what moves the business forward.
Haus of Nectar implementation is built around a minimum three-month commitment. Your exact scope is customized after the Business Infrastructure Audit based on what the business needs and what is already in place.
Your $497 audit is credited toward a qualifying build when you accept your proposal within 30 days.
Email Marketing is one part of the Haus of Nectar build. Most clients pair it with the services below, so every piece works toward the same goal.
Book your $497 audit $497 · 75 minutes with YaYa · credited toward qualifying build*Works beautifully with
Build it as one system.
Website Design
A strategic, conversion-focused website built to make the right person understand the value, trust the business and know exactly what to do next.
Explore Website Design → 09Paid Client Acquisition
Meta and Google ads connected to landing pages and fast follow-up, measured by booked clients.
Explore Paid Acquisition → 04SEO
Search strategy, technical improvements, local visibility and content that help qualified people find the business while they are actively looking for what you sell.
Explore SEO →Questions
Email Marketing, answered.
Something else on your mind? Ask it on your audit call.
How often should I email my clients?
Automated sequences send based on what each client does. For campaigns, most service businesses do well with one or two emails a week. We set a pace that fits your list and your capacity.
Do you write the emails?
Yes. We write every email in your voice, and you approve them before anything is sent.
Which email platform do you use?
We usually build in GoHighLevel so email, booking and your CRM work together. We can also work in platforms like Klaviyo or Kit when they suit your business better.
Will my emails go to spam?
We set up domain authentication (SPF, DKIM and DMARC), keep your list clean and write in a way that protects your sender reputation.
I don’t have a big list. Is it worth it?
Yes. A small list of past clients is often your most valuable asset, because those people already know and trust you. Rebooking and win-back emails are usually where we start.
Business Infrastructure Audit
You do not need to know what to hire us for before you come in.
That is what the audit is for. You will meet directly with YaYa Annise for a 75-minute review of the business, what you are trying to grow, and where the current client journey may be losing momentum.
We look at how people find you, what happens after they arrive, where leads disappear, how follow-up is working, what your existing audience is doing, and which growth opportunities are sitting unused.
You leave knowing what deserves attention first. If a Haus of Nectar implementation makes sense, YaYa will explain which services our team recommends and what the custom build would include.
Business Infrastructure Audit · $497
- Book the audit
- Share your business details
- YaYa reviews your infrastructure
- Meet for 75 minutes
- Get prioritized recommendations
- Receive a proposed scope if implementation fits
Your $497 is credited toward a qualifying Haus of Nectar build when you accept your proposal within 30 days.
Built for businesses with proven demand and owners ready to invest in professional implementation.