Price from power, not panic.
The worksheet that counts every millilitre you pump, every glove you pull, every minute of turnover, and the rent you pay whether the chair is full or empty — then hands you the number sitting underneath your menu.
Yours forever. Works on your phone at the front desk.
And not one of them is math.
You don't know their rent. You don't know how full their book is, what they pay for product, or whether they're quietly going broke at that price. You copied a number off someone whose costs you have never seen.
Reasonable to whom? Usually it means a number you were not afraid to say out loud. That is not a pricing strategy — that is a nervous system making a business decision.
Adding 20% to a $50 cost gets you $60 — a 16.7% margin, not 20%. Markup is not margin, and the gap widens the higher you go. Most pricing advice online gets this exact sum wrong.
Not a rounded guess. The actual cost of the actual service, down to the pump.
Enter the container size, what you paid, and how much you actually use. A 30ml serum at $65, 2ml a face — that's $4.33 every single time, and it's been invisible until now.
You're not paid for forty hours a week. You're paid for the hours someone is on the table. Divide rent across the open ones and you'll underprice every service you offer.
Licence renewal every two years. Insurance annually. CE hours once a year. Your conference. Enter each at its real cadence and they stop being a surprise you pay for out of pocket.
School, certs, mentorships — real money you already spent that no pricing formula asks about. And it sorts them honestly: getting faster raises your capacity, not your price.
Not a surcharge you hope nobody notices. You set the uplift, and it shows exactly what it does to the price and to your year — against real wage data for the field.
Your costs can only ever tell you the floor. The ceiling comes from local prices and how hard people are trying to book you — and that gap is usually where your raise is hiding.
Every pricing calculator you've seen stops at the floor and calls it a price. It isn't. It's the line below which you are paying to work. The Nectar Number finds that line — then uses what services sell for near you, how far out you're booked, and how many people you turn away to estimate the top of the range. The distance between those two numbers is the conversation you've never been able to have with yourself.
Delivered by email the moment you pay.
A private web page built for one job. You open the link, enter your numbers, and it works out your price as you type. Nothing to install, nothing to download, no spreadsheet that breaks when you touch a formula.
No. It opens already filled in with a worked example so you can see how it thinks, then you swap in your own. Most people have everything they need within reach — a rent figure, a product invoice, and their booking app.
No, and that's the point. If your costs come out above what your market pays, it says so plainly — because that isn't a confidence problem, it's a costs, hours or clientele problem, and pretending otherwise helps nobody.
Completely. Everything you type stays in your own browser on your own device. Nothing is sent anywhere, and nobody — including me — can see your numbers.
Yes. It doesn't care what the service is — only what it consumes, how long it takes, and what your room costs. Price a facial, a Brazilian, a lash fill or a dermaplane the same way.
You deserve more than fully booked.
From a solo esthetician turned beauty business coach — because I priced from panic for years, and the math was never the hard part. Looking at it was.