About YaYa Annise | Founder of Haus of Nectar
YaYa Annise, founder of Haus of Nectar, in a black evening gown

I learned business growth from inside the business.

Before Haus of Nectar, there was Vivify Body & Co., the aesthetics company I grew to more than $1 million in sales.

I’m YaYa Annise: licensed esthetician, founder, strategist and host of The Profitable Esthetician podcast.

Book your $497 audit $497 · 75 minutes with YaYa · credited toward qualifying build*Read my story
Licensed estheticianHost, The Profitable Esthetician podcastGoldman Sachs One Million Black Women, Cohort 10

My story

The treatment room taught me more about growth than a marketing textbook ever could.

YaYa Annise in a studio portrait

I was a licensed esthetician serving clients while learning how to position the business, attract the right people, price services, build a digital presence and create the systems that supported the work.

There were stages when I was doing far too much myself. I’ve also experienced the reality of hiring help and realizing that delegation only works when the right person understands what the business actually needs. That experience shaped how I approach growth today.

When you’re the one performing the service, every business decision has consequences you can feel immediately.

  • An empty appointment is revenue you cannot recover later.
  • The wrong client can take hours of your time and still leave dissatisfied.
  • A service priced without understanding its real costs can keep you busy while leaving very little behind.
  • A poorly managed marketing campaign can fill your inbox without putting qualified clients on your calendar.

I learned to pay attention to the entire client journey because I was the person living with the outcome of those decisions.

I spent years teaching beauty professionals how to build stronger businesses through The Profitable Esthetician. Many of the owners I worked with eventually wanted something different. They did not need another lesson explaining what should be built. They wanted the work implemented.

And as my business expanded, I began recognizing the same issues in other established businesses.

Haus of Nectar is where that experience meets specialized execution.

I was also selected for Cohort 10 of Goldman Sachs’ One Million Black Women program. That experience sharpened how I think about capital and building a company that lasts, and it shapes the way we plan every client’s growth.

The path here

From the treatment room to the agency.

Three chapters, each built on the one before it.

I

The treatment room

A licensed esthetician building a solo practice, client by client, and learning what premium service really takes.

II

The Profitable Esthetician

Coaching, the podcast and programs including Beauty CEO Consulting Intensive™, The Client Magnet, The Invested Client Code and the Aligned Abundance Formula.

III

Haus of Nectar

A done-for-you growth haus for established businesses across industries, with deep roots in beauty, wellness and service-based businesses.

How we build

We understand what happens after the marketing goes live.

A campaign can generate leads and still create a problem if nobody handles the inquiries.

A website can look exceptional and still make it difficult to book.

A new provider can join your practice while the business has no plan for creating enough demand to support that hire.

We approach implementation with the actual operations of the business in mind, because the purpose of building better infrastructure is to make it useful when the owner is busy doing something else.

What I believe

The principles behind every build.

You deserve more than fully booked.

A full calendar proves demand. Wealth comes from the systems, pricing and positioning behind it.

Price from power, not panic.

Premium work deserves premium prices, and a brand that makes those prices feel obvious to the right client.

Intimate, not icky.

Marketing should feel like a conversation in your chair: personal, warm and never pushy.

A more intentional way to grow.

YaYa Annise · On set

Self-possessed

The house has a point of view.

Photography by Shaniaha.

Business Infrastructure Audit

You do not need to know what to hire us for before you come in.

That is what the audit is for. You will meet directly with YaYa Annise for a 75-minute review of the business, what you are trying to grow, and where the current client journey may be losing momentum.

We look at how people find you, what happens after they arrive, where leads disappear, how follow-up is working, what your existing audience is doing, and which growth opportunities are sitting unused.

You leave knowing what deserves attention first. If a Haus of Nectar implementation makes sense, YaYa will explain which services our team recommends and what the custom build would include.

Business Infrastructure Audit · $497

  1. Book the audit
  2. Share your business details
  3. YaYa reviews your infrastructure
  4. Meet for 75 minutes
  5. Get prioritized recommendations
  6. Receive a proposed scope if implementation fits

Your $497 is credited toward a qualifying Haus of Nectar build when you accept your proposal within 30 days.

Built for businesses with proven demand and owners ready to invest in professional implementation.

Book your $497 audit75 minutes with founder YaYa Annise