The Back Door
You know what the business makes. Do you know what it loses?
Someone reached out last month and booked somewhere else before you answered. A client loved the visit and hasn’t been back since. Answer a few questions and I’ll put a number on it.
Show me the numberWhat you never see
People are leaving your business quietly.
Nobody complains on the way out. Nobody sends an email saying they chose someone else.
They reach out on a Friday afternoon and hear back Monday. They finish a visit they loved and nothing ever asks them to return. They sit on a list that hasn’t heard from you since spring.
You never see any of it, because you are inside the work.
I built my first 7-figure company while I was still the one delivering the service, so I know exactly how much a full calendar can hide.
What you walk away with
Three minutes. One number.
The Back Door asks eleven questions about what happens after someone finds you. Then it tells you three things.
- 01
Your number
An estimate, in dollars, of what is leaving each month.
- 02
Your biggest leak
The one place most of it is going.
- 03
Your ratings
Six places a client can slip away, each marked Solid, Leaking or Wide open.
It won’t tell you how to fix any of it. That part needs eyes on the actual business.
How it works
Answer. Watch. Open the door.
Answer honestly
Give me your real week, including the bad days. Close guesses are fine.
Watch the meter
It moves as you answer. You’ll see the size of the number before you see the number.
Open the door
Enter your name and email and the result is yours.
Who this is for
This was built for the business that is already working.
You have clients. You have revenue. People want what you sell.
If the business is past $100K a year and growth has started to feel heavier than it should, this is where I would look first. Before the ads. Before another offer. Before you hire anyone.
The honest part
Where the number comes from
Your number is built from your own answers and a cautious guess at what a working system would win back. The result shows you every assumption I made. It’s an estimate, and I’d rather it run low than flatter you.